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GeckoStats vs Umami

Umami is the most generous product in this comparison: MIT licensed, self-hostable for nothing, and free in the cloud up to 100,000 events. The case for paying us is narrow and specific.

Seven days free, no card. Checked against their own pages in November 2026.

The short answer

Which one should you actually use?

Umami and GeckoStats are both cookieless, both need no consent banner, and both have funnels and revenue in the product rather than as an add-on.

Umami is MIT licensed and free to self-host, free in the cloud to 100,000 events, and cheaper per event above that than we are.

GeckoStats takes the payment from the provider's own webhook rather than from an event you send, opens it into the visitor who made it, and gives your AI agent 26 tools to ask with.

 GeckoStatsUmami
Revenue
Revenue attribution
From the provider’s webhook
The payment arrives from your payment provider carrying the visitor id, so the amount is theirs rather than your front end’s, a refund takes the sale back off the chart, and every source, campaign, page and query is ranked by the money instead of the traffic.
Revenue tracking
Listed on Pro and above, from events you send. It is not taken from a payment provider’s webhook and not joined back to the visit.
Every visitor’s journey
Open any payment
A session-by-session trail for one anonymous visitor, from an identity that rotates daily: the source that first brought them, every page and click, the days between visits, and the payment at the end.
Sessions
Session detail is visible; a profile opened from a payment is not on the pricing page.
Funnels and goals
On every plan
Button clicks and signups as goals, then step-by-step drop-off between them, with the revenue that came out of the last step.
Yes
Funnel analysis on Pro and above.
Subscriptions and MRR
Yes
MRR, churn and lifetime value broken down by source: which channel brings customers who stay, rather than which brings the most first payments.
Not listed
Not on their pricing or documentation pages when we checked.
Visitors
Campaigns, with revenue
Yes
A tagged link per tweet, article or newsletter issue. It appears by name with the visitors and the money it brought, including people who came back and bought a fortnight later.
Yes
UTM campaigns with visitors against them.
Live view
A globe, and a feed
Everyone on the site right now on a rotating globe, with pages, goals and payments landing in a feed beside it.
Realtime
A live view of current visitors.
Returning visitors
Yes
New against returning for the period, week-by-week retention, and what the people who came back were worth.
Yes
Retention reporting on Pro and above.
Content and search
Search Console, with revenue
Built in
Connect it once and every query, page and country you rank for arrives with the money its page earned beside it, so the list is ordered by what it is worth rather than by clicks.
Not listed
Not on their pricing or documentation pages when we checked.
AI crawlers and AI referrals
Both halves
Which assistants read your pages, named, and what each one sent back: the visitors arriving from ChatGPT, Claude, Perplexity and Gemini, with their revenue and conversion rate against everyone else’s.
Not listed
Not on their pricing or documentation pages when we checked.
Core Web Vitals
From real visits
LCP and INP measured on your actual visitors, shown beside the revenue of the page, so a slow page that earns is the one you fix first.
Not listed
Not on their pricing or documentation pages when we checked.
For developers
Release markers
Yes
One curl at the end of your deploy puts a marker on the chart, so a drop can be read against what you shipped rather than guessed at.
Not listed
Not on their pricing or documentation pages when we checked.
MCP server for AI agents
26 tools
Your agent calls the same queries the dashboard runs, with a key issued per website and revocable. Twenty-four of the twenty-six only read; the two that write create a funnel and re-run attribution.
No
No MCP server; API access on Pro and above.
REST API and server events
On every plan
Read every figure the dashboard shows, and post payments, goals, deploys and crawler hits from your own backend with the same key.
Pro and above
API access from the Pro tier.
Alerts
Yes
Tracking stopped, revenue down, organic clicks down, a page deindexed, a query dropped five places. Emailed when it happens rather than found a week later.
Not listed
Not on their pricing or documentation pages when we checked.
Privacy
Cookies and consent banner
None by default
A visitor is a salted hash that rotates daily and the IP is never stored, so there is nothing on the device to consent to anywhere in the EU. Global Privacy Control and Do Not Track are honoured in the script and again in the collector.
None
No cookies and no consent banner needed, the same position as ours.
Open source
No
A hosted product. The tracker is the only part that runs on your side, and there is no self-hosted edition.
MIT
The most permissive licence in this comparison: self-host, fork and modify with essentially no obligations.
Where it runs
Cloudflare
A United States company, on its global network. Data at rest is encrypted; no IP addresses are stored at all.
Yours, or their cloud
Self-hosted wherever you put it, or Umami Cloud.
Data retention
As long as the site exists
No ceiling and no tier. Deleting a website deletes its events, visitors and payments in the same minute, and deleting the account does that for every website it owns.
Not listed
Not on their pricing or documentation pages when we checked.
Price
Entry price, and the meter
From $9 a month
Counted in events, which is pageviews plus anything you tag yourself: 25,000 for $9, 100,000 for $19 on Starter. Seven days free, no card, every feature on.
Free, then $20 a month
Counted in events, like ours. Hobby is free to 100,000 a month, Pro is $20 for a million, Business $200 for ten million. Cheaper per event than us above 100,000.
Websites and seats
1 on Starter, 30 on Growth
Seats match the websites: just you on Starter, up to thirty on Growth.
Not tiered by site
The limit is events rather than websites.
Free tier
Seven-day trial
No card, and every feature is on during it.
Free forever
Self-hosted free, and Umami Cloud Hobby free to 100,000 events a month.

Where something is marked “not listed”, it means we could not find it on their pages, not that it does not exist. Umami’s figures were read off their own pricing and documentation pages in November 2026. Found something out of date? Tell us and we will correct it.

What GeckoStats is

The screens you would be moving to

Not a description of them. The same tiles the front page shows, and the same live demo behind them.

Every customer’s full journey

Who paid, where they came from, how long it took. Open anyone and read every page and click from first visit to payment.

Visitor profile✕
Jane Cooper
jane@acme.com
🇺🇸 Austin, United StatesDesktop Desktop💻 macOS Chrome
First source
X / Twitter
Visits
3
Total spent
$49
Time to first payment
8 days
Oct 11, 7:31 PM Direct/None4m 12s
  1. 7:31 PM/pricing
  2. 7:33 PMcheckout_click on /pricing
  3. 7:35 PMPaid $49
Oct 9, 9:02 AM Direct/None48s
  1. 9:02 AM/blog/ship-faster
Oct 3, 2:14 PM X / Twittercampaign: launch-tweet2m 40s
  1. 2:14 PM/
  2. 2:15 PM/pricing
Payments
Oct 11, 7:35 PM · Payment$49

Traffic and revenue in one view

Blue shows visitors and orange shows revenue. See how they move together, then drill into the channels and sources behind each spike.

NNimbus/OverviewLast 30 days⌄
Visitors
5,283
603% ↑
Revenue
$6,888
698% ↑
Conversion rate
0.98%
6% ↑
Visitors and revenueVisitorsRevenue
+$49 payment
ChannelReferrerCampaign
Visitors ↕
Organic Social2,436
Direct1,086
Organic Search729
Payment attributed to X / Twitter

Point your AI agent at it

An MCP server with 26 tools over your own numbers, so you ask in plain English instead of reading a dashboard. Twenty-four of them only read, the key is issued per website, and you can revoke it whenever you like.

Claude Code~/sites/nimbus
✻ Welcome to Claude Code!
/help for help, /status for your current setup
cwd: ~/sites/nimbus
>
? for shortcuts
Side by side

What actually differs

  1. 01Revenue attribution

    Umami lists revenue tracking on Pro and above, from events you send. Ours comes from the payment provider's own webhook, so the amount is the provider's, a refund reverses the sale, and the payment opens into the visitor who made it.

  2. 02Every visitor's journey

    A session-by-session trail for one anonymous visitor, from an identity that rotates daily: first source, pages, clicks and the day they paid. Umami shows sessions; a per-payment profile is not on its pricing page.

  3. 03Owning it, which theirs lets you do

    Umami is MIT and self-hostable for free, which is the most permissive position on this page. We have no self-hosted product at all. If running the database yourself is the requirement, that decides it and nothing below changes it.

  4. 04Price, and the meter

    Both count events. Umami Cloud is free to 100,000 a month and $20 for a million; we are $19 at 100,000 and $69 at a million. Theirs is the cheaper shelf for raw volume.

Moving across from Umami

If you are self-hosting Umami, keep it. Add our tag for a fortnight, connect your payment provider, and see whether the money column changes a decision you would otherwise have made on traffic. If it does not, you have an answer and you have lost nothing.

What it costs

Priced by events a month, with everything on both plans except the number of sites and seats.

How many events a month?Up to 100K events

Starter

For one site and one person.

$19/mo

Billed monthly · up to 100K events

Start 7-day free trial

7 days free trial

Events a month100K
Sites1
Team seatsJust you
Charged$19 / mo
Included
  • Realtime dashboard
  • Live Globe
  • User Profiles
  • Funnels
  • Revenue tracking
  • Core Web Vitals
  • and 9 more, on every plan

Growth

Recommended

For several sites and the people who work on them.

$39/mo

Billed monthly · up to 100K events

Start 7-day free trial

7 days free trial

Events a month100K
SitesUp to 30
Team seatsUp to 30
Charged$39 / mo
Included
  • Realtime dashboard
  • Live Globe
  • User Profiles
  • Funnels
  • Revenue tracking
  • Core Web Vitals
  • and 9 more, on every plan

Every plan starts with 7 days free. No commitment, cancel anytime. Prices exclude VAT, which may apply at checkout.

FAQ

GeckoStats and Umami: the questions people ask

Umami is free and open source. Why pay for this?

For one reason: we join the payment provider’s webhook to the visit, so a sale carries the source, the campaign, the page and the search query that produced it, and the payment opens into the person who made it. If that is not a question you need answered, Umami is the better deal and it is not close.

Is GeckoStats open source?

No. It is a hosted product, and the only part that runs on your side is the tracker script. If self-hosting is a requirement, Umami is the right answer on this page.

Umami has revenue tracking on Pro. Is it the same?

It is revenue you send as an event. Ours comes from the provider over a webhook, so the amount is the provider’s, a refund takes the sale back off the chart, and the payment is joined to a visitor rather than to a number.

Can I run both?

Yes. Neither sets a cookie, and two tags are a couple of kilobytes.

The rest of the shelf

Comparisons with the other five

See which traffic pays, this week.

Add the script, connect your payment provider, and the next sale arrives knowing where it came from.

7 days free · no commitment · cancel anytime