GeckoStats vs Google Analytics
GA4 is free, and that is a real argument. What it costs you instead is a consent banner, a 14-month ceiling on user data, and an afternoon every time you want a number out of it.
Seven days free, no card. Checked against their own pages in November 2026.
Which one should you actually use?
Google Analytics 4 and GeckoStats both measure traffic and both track ecommerce revenue, and that is roughly where the resemblance ends.
GA4 is free at any size and wired into Google Ads, which nothing here replaces: if you buy traffic on Google, you are keeping it.
GeckoStats answers one question on the first screen instead: which visit paid. No cookies and no banner, so the people who decline yours are still counted, and nothing is sampled.
| GeckoStats | Google Analytics | |
|---|---|---|
| Revenue | ||
| Revenue attribution | From the provider’s webhook The payment arrives from your payment provider carrying the visitor id, so the amount is theirs rather than your front end’s, a refund takes the sale back off the chart, and every source, campaign, page and query is ranked by the money instead of the traffic. | Ecommerce events Full ecommerce tracking, sent from your front end and attributed through GA4’s own modelling. The number on a source is modelled rather than the money that arrived. |
| Every visitor’s journey | Open any payment A session-by-session trail for one anonymous visitor, from an identity that rotates daily: the source that first brought them, every page and click, the days between visits, and the payment at the end. | Limited User explorer exists, several screens into Explorations, and standard properties keep user-level data for 14 months at most. |
| Funnels and goals | On every plan Button clicks and signups as goals, then step-by-step drop-off between them, with the revenue that came out of the last step. | Yes Funnel explorations, built in the Explore section. |
| Subscriptions and MRR | Yes MRR, churn and lifetime value broken down by source: which channel brings customers who stay, rather than which brings the most first payments. | Not listed Not on their pricing or documentation pages when we checked. |
| Visitors | ||
| Campaigns, with revenue | Yes A tagged link per tweet, article or newsletter issue. It appears by name with the visitors and the money it brought, including people who came back and bought a fortnight later. | Yes UTM and the Google Ads integration, which is the part nothing here replaces. |
| Live view | A globe, and a feed Everyone on the site right now on a rotating globe, with pages, goals and payments landing in a feed beside it. | Realtime report Users in the last 30 minutes, with a map. |
| Returning visitors | Yes New against returning for the period, week-by-week retention, and what the people who came back were worth. | Yes Cohort and retention explorations. |
| Content and search | ||
| Search Console, with revenue | Built in Connect it once and every query, page and country you rank for arrives with the money its page earned beside it, so the list is ordered by what it is worth rather than by clicks. | Search Console link Queries and clicks in their own report, without the money the page earned. |
| AI crawlers and AI referrals | Both halves Which assistants read your pages, named, and what each one sent back: the visitors arriving from ChatGPT, Claude, Perplexity and Gemini, with their revenue and conversion rate against everyone else’s. | Not listed Not on their pricing or documentation pages when we checked. |
| Core Web Vitals | From real visits LCP and INP measured on your actual visitors, shown beside the revenue of the page, so a slow page that earns is the one you fix first. | Not in GA4 Core Web Vitals live in Search Console and PageSpeed Insights rather than in the analytics itself. |
| For developers | ||
| Release markers | Yes One curl at the end of your deploy puts a marker on the chart, so a drop can be read against what you shipped rather than guessed at. | Not listed Not on their pricing or documentation pages when we checked. |
| MCP server for AI agents | 26 tools Your agent calls the same queries the dashboard runs, with a key issued per website and revocable. Twenty-four of the twenty-six only read; the two that write create a funnel and re-run attribution. | No There is a Data API, and it is not something you point an agent at in a minute. |
| REST API and server events | On every plan Read every figure the dashboard shows, and post payments, goals, deploys and crawler hits from your own backend with the same key. | Yes The Data API and the Measurement Protocol, both substantial pieces of work to use. |
| Alerts | Yes Tracking stopped, revenue down, organic clicks down, a page deindexed, a query dropped five places. Emailed when it happens rather than found a week later. | Custom insights Anomaly detection and custom alerts, configured in the property. |
| Privacy | ||
| Cookies and consent banner | None by default A visitor is a salted hash that rotates daily and the IP is never stored, so there is nothing on the device to consent to anywhere in the EU. Global Privacy Control and Do Not Track are honoured in the script and again in the collector. | Cookies GA4 sets cookies, so EU visitors need a consent banner and everyone who declines is absent from your numbers. |
| Open source | No A hosted product. The tracker is the only part that runs on your side, and there is no self-hosted edition. | Not listed Not on their pricing or documentation pages when we checked. |
| Where it runs | Cloudflare A United States company, on its global network. Data at rest is encrypted; no IP addresses are stored at all. | Google Google’s own infrastructure, a United States company. |
| Data retention | As long as the site exists No ceiling and no tier. Deleting a website deletes its events, visitors and payments in the same minute, and deleting the account does that for every website it owns. | 14 months The maximum for user-level data on a standard property, and 2 months for large ones. Analytics 360 goes further for event data. |
| Price | ||
| Entry price, and the meter | From $9 a month Counted in events, which is pageviews plus anything you tag yourself: 25,000 for $9, 100,000 for $19 on Starter. Seven days free, no card, every feature on. | Free No ceiling you will hit and no invoice. Analytics 360 is the paid tier, priced on request. |
| Websites and seats | 1 on Starter, 30 on Growth Seats match the websites: just you on Starter, up to thirty on Growth. | Unlimited As many properties as you like. |
| Free tier | Seven-day trial No card, and every feature is on during it. | Free forever The whole product, at any size. |
Where something is marked “not listed”, it means we could not find it on their pages, not that it does not exist. Google Analytics’s figures were read off their own pricing and documentation pages in November 2026. Found something out of date? Tell us and we will correct it.
The screens you would be moving to
Not a description of them. The same tiles the front page shows, and the same live demo behind them.
Every customer’s full journey
Who paid, where they came from, how long it took. Open anyone and read every page and click from first visit to payment.
Chrome- 7:31 PM/pricing
- 7:33 PMcheckout_click on /pricing
- 7:35 PMPaid $49
- 9:02 AM/blog/ship-faster
X / Twittercampaign: launch-tweet2m 40s- 2:14 PM/
- 2:15 PM/pricing
Traffic and revenue in one view
Blue shows visitors and orange shows revenue. See how they move together, then drill into the channels and sources behind each spike.
Point your AI agent at it
An MCP server with 26 tools over your own numbers, so you ask in plain English instead of reading a dashboard. Twenty-four of them only read, the key is issued per website, and you can revoke it whenever you like.
Claude Code~/sites/nimbusWhat actually differs
01Revenue attribution
GA4 has full ecommerce tracking, sent from your front end and attributed through its own modelling. Ours comes from the payment provider's webhook and is joined to the actual visit, with no modelling in between, so the number on the source is the money that arrived.
02Every visitor's journey
A session-by-session trail for one anonymous visitor, on the first screen. GA4 has a user explorer, several screens into Explorations, and standard properties keep user-level data for 14 months at most.
03The consent banner, and who is missing
GA4 sets cookies, so EU visitors need a banner and everyone who declines is absent from your numbers. We set none, so there is nothing to ask and nobody is missing for having said no.
04Price, and what it buys
GA4 is free at any size. We start at $9 a month. What the difference buys is the first screen: which traffic paid, without building an exploration to find out.
Moving across from Google Analytics
Do not switch, add. Leave GA4 where it is, because the ad platform needs it, and put our tag beside it. Within a week you will know which of the two you actually open in the morning, and you can decide then whether GA4 goes back to being plumbing.
What it costs
Priced by events a month, with everything on both plans except the number of sites and seats.
Starter
For one site and one person.
Billed monthly · up to 100K events
7 days free trial
- Realtime dashboard
- Live Globe
- User Profiles
- Funnels
- Revenue tracking
- Core Web Vitals
- and 9 more, on every plan
Growth
RecommendedFor several sites and the people who work on them.
Billed monthly · up to 100K events
7 days free trial
- Realtime dashboard
- Live Globe
- User Profiles
- Funnels
- Revenue tracking
- Core Web Vitals
- and 9 more, on every plan
Every plan starts with 7 days free. No commitment, cancel anytime. Prices exclude VAT, which may apply at checkout.
GeckoStats and Google Analytics: the questions people ask
Why pay for analytics when Google Analytics is free?
Because for a site that sells something the free one does not answer the question. GA4 will tell you a source brought 1,840 visitors. It will not tell you, without work, that the same source brought $740 and that $612 of it came from one post. If nothing on your site earns, keep GA4.
Can I run both?
Yes, and most people do. The two tags do not interfere; ours does not set a cookie, so it also keeps counting the visitors who decline your banner.
Do I still need a cookie banner if I keep GA4?
Yes, for GA4. Ours needs none, which is why the two sets of numbers will differ in the EU: we count the people who said no.
Can I import my GA4 history?
No. GA4’s model of a session is not ours, and a merged chart would be misleading at the join. Export what you need from GA4 and keep it; it stays where it is.
Comparisons with the other five
vs Plausible
Both are cookieless, both fit in a page of numbers rather than a reporting suite.
vs Fathom
Fathom charges one price for everything it has and keeps your data forever.
vs DataFast
This is the closest comparison on the site.
vs Simple Analytics
Simple Analytics is the most privacy-forward product in this comparison and it has a free plan that is not a trial.
vs Umami
Umami is the most generous product in this comparison: MIT licensed, self-hostable for nothing, and free in the cloud up to 100,000 events.
See which traffic pays, this week.
Add the script, connect your payment provider, and the next sale arrives knowing where it came from.
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